Facebook is looking to clean up and clarify the way advertisers measure their campaign performance. Over the past couple of years, the company has had to acknowledge multiple mistakes in its ad metrics. So making these kinds of tweaks (and taking other steps to increase transparency) could help restore advertisers’ confidence in the company’s numbers. Read More

 Facebook is looking to clean up and clarify the way advertisers measure their campaign performance. Over the past couple of years, the company has had to acknowledge multiple mistakes in its ad metrics. So making these kinds of tweaks (and taking other steps to increase transparency) could help restore advertisers’ confidence in the company’s numbers. Read More